Analyzing advergames

Dahl, S. , Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z. , eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:advergammes, advertising, games
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14207
Deposited By: A. Clarke
Deposited On:11 Apr 2011 13:04
Last Modified:22 Nov 2012 21:15

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