Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:attitudes, behaviour, patients, doctors, pharmacists, New Zealand, Belgium, direct-to-customer advertising, medication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14208
Deposited By: A. Clarke
Deposited On:11 Apr 2011 13:14
Last Modified:12 Aug 2013 08:05

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