The other drug problem: Can marketing communication help improve medication compliance?

Eagle, L., Hawkins, J., Martin, I., Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:drug problem, marketing communication, medication compliance
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14214
Deposited By: A. Clarke
Deposited On:11 Apr 2011 13:42
Last Modified:12 Aug 2013 08:05

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