Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:reactance, rebounding, boomerang effects, public health, intervention campaigns
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14217
Deposited By: A. Clarke
Deposited On:11 Apr 2011 14:11
Last Modified:12 Aug 2013 08:05

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