Child consumers of advertising: Differences across deciles

Bulmer, S., Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

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Publisher's URL: http://pandora.nla.gov.au/pan/25410/20050805-0000/...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:child consumers, advertising
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14219
Deposited By: A. Clarke
Deposited On:11 Apr 2011 14:43
Last Modified:08 Sep 2013 03:09

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