Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?

Lloyd, J. (2003) Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena? In: PSA Conference, Leicester, UK, 2003.

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Publisher's URL: http://www.psa.ac.uk/cps/2003/Jenny%20LLoyd.pdf


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, product, marketing mix, political marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14221
Deposited By: A. Clarke
Deposited On:11 Apr 2011 14:57
Last Modified:12 Aug 2013 08:05

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