Conflicting messages: Marketing communication issues and the obesity epidemic

Eagle, L. , Bulmer, S. , Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, communication, obesity
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14223
Deposited By: A. Clarke
Deposited On:11 Apr 2011 15:08
Last Modified:22 Nov 2012 15:47

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