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Conflicting messages: Marketing communication issues and the obesity epidemic

Eagle, Lynne; Bulmer, S.; Kitchen, Philip J; Hawkins, J.C

Authors

Lynne Eagle

S. Bulmer

Philip J Kitchen

J.C Hawkins



Citation

Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004, June). Conflicting messages: Marketing communication issues and the obesity epidemic. Paper presented at Corporate and Marketing Communications Conference, Warwick, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Corporate and Marketing Communications Conference
Conference Location Warwick, UK
Start Date Jun 9, 2004
End Date Jun 9, 2004
Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords marketing, communication, obesity
Public URL https://uwe-repository.worktribe.com/output/1064609
Publisher URL http://www.cmc-conference.com/




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