DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:DTC, doctor, medical professional
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14226
Deposited By: A. Clarke
Deposited On:11 Apr 2011 15:34
Last Modified:22 Nov 2012 15:47

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