The role of empathy in relationship marketing

Marandi, E. and Ranchhod, A. (2003) The role of empathy in relationship marketing. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.

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Publisher's URL: http://www.academyofmarketing.org/conference-histo...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:empathy, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14229
Deposited By: A. Clarke
Deposited On:11 Apr 2011 16:06
Last Modified:12 Aug 2013 08:05

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