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The role of empathy in relationship marketing

Marandi, Ebi; Ranchhod, A.

Authors

Ebi Marandi

A. Ranchhod



Citation

Marandi, E., & Ranchhod, A. (2003, July). The role of empathy in relationship marketing. Paper presented at Academy of Marketing Conference, Birmingham, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Birmingham, UK
Start Date Jul 1, 2003
End Date Jul 1, 2003
Publication Date Jul 1, 2003
Peer Reviewed Peer Reviewed
Keywords empathy, relationship marketing
Public URL https://uwe-repository.worktribe.com/output/1069005
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html




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