Ebi Marandi
The role of empathy in relationship marketing
Marandi, Ebi; Ranchhod, A.
Authors
A. Ranchhod
Citation
Marandi, E., & Ranchhod, A. (2003, July). The role of empathy in relationship marketing. Paper presented at Academy of Marketing Conference, Birmingham, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Conference |
Conference Location | Birmingham, UK |
Start Date | Jul 1, 2003 |
End Date | Jul 1, 2003 |
Publication Date | Jul 1, 2003 |
Peer Reviewed | Peer Reviewed |
Keywords | empathy, relationship marketing |
Public URL | https://uwe-repository.worktribe.com/output/1069005 |
Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |