The role of empathy in relationship marketing

Marandi, E. and Ranchhod, A. (2003) The role of empathy in relationship marketing. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	empathy, relationship marketing
Faculty/Department:	Faculty of Business and Law > Department of Business Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:	14229
Deposited By:	A. Clarke
Deposited On:	11 Apr 2011 16:06
Last Modified:	22 Nov 2012 15:47

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