Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies?

Lloyd, J. (2002) Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? In: Academy of Marketing Conference, Nottingham, UK, 2002.

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Publisher's URL: http://www.ams-web.org/displaycommon.cfm?an=2


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:consumers, responses, brand repositioning strategies
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14232
Deposited By: A. Clarke
Deposited On:11 Apr 2011 16:29
Last Modified:12 Aug 2013 08:05

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