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Credulous or Critical? Children’s Reactions to Advertising

Bulmer, S.; Eagle, Lynne

Authors

S. Bulmer

Lynne Eagle



Citation

Bulmer, S., & Eagle, L. (2002, June). Credulous or Critical? Children’s Reactions to Advertising. Paper presented at Australia, New Zealand Marketing Academy, Melbourne, Australia

Presentation Conference Type Conference Paper (unpublished)
Conference Name Australia, New Zealand Marketing Academy
Conference Location Melbourne, Australia
Start Date Jun 9, 2002
End Date Jun 9, 2002
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords credulous, critical, advertising, children
Public URL https://uwe-repository.worktribe.com/output/1082269
Publisher URL http://www.anzmac.org/Default.aspx?page=2080




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