Credulous or Critical? Children’s Reactions to Advertising

Bulmer, S. and Eagle, L. (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002.

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Publisher's URL: http://www.anzmac.org/Default.aspx?page=2080


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:credulous, critical, advertising, children
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14233
Deposited By: A. Clarke
Deposited On:11 Apr 2011 16:32
Last Modified:12 Aug 2013 08:05

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