A reader in marketing communications

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497 Available from: http://eprints.uwe.ac.uk/14291

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Publisher's URL: http://www.routledge.com/books/details/97804153564...

Item Type:Book
Uncontrolled Keywords:marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14291
Deposited By: A. Clarke
Deposited On:12 Apr 2011 15:02
Last Modified:05 Jan 2017 15:10

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