Sponsorship

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. , eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

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Publisher's URL: http://www.routledge.com/books/details/97804153564...


Item Type:Book Section
Uncontrolled Keywords:sponsorship, marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14292
Deposited By: A. Clarke
Deposited On:12 Apr 2011 15:08
Last Modified:22 Nov 2012 15:47

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