Personal selling

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

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Publisher's URL: http://www.routledge.com/books/details/97804153564...


Item Type:Book Section
Uncontrolled Keywords:Personal selling
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14294
Deposited By: A. Clarke
Deposited On:12 Apr 2011 15:11
Last Modified:12 Aug 2013 08:05

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