Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P., eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213 Available from:

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Item Type:Book Section
Uncontrolled Keywords:advertising, integrated marketing communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14295
Deposited By: A. Clarke
Deposited On:12 Apr 2011 15:21
Last Modified:05 Jan 2017 15:10

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