The rhetoric and reality of marketing in New Zealand

Eagle, L. (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P. J., ed. (2003) Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan.

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Item Type:Book Section
Uncontrolled Keywords:marketing, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14297
Deposited By: A. Clarke
Deposited On:12 Apr 2011 15:37
Last Modified:12 Aug 2013 08:05

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