Implications of globalisation on customer relationship management

Kitchen, P. J., Shergill, G. and Eagle, L. (2001) Implications of globalisation on customer relationship management. In: Sheth, J., Parvatiyar, A. and Shainesh, G., eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049

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Item Type:Book Section
Uncontrolled Keywords:globalisation, customer relationship management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14299
Deposited By: A. Clarke
Deposited On:13 Apr 2011 11:28
Last Modified:12 Aug 2013 08:05

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