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Implications of globalisation on customer relationship management

Kitchen, Philip J; Shergill, G.; Eagle, Lynne

Authors

Philip J Kitchen

G. Shergill

Lynne Eagle



Contributors

J.N. Sheth
Editor

A. Parvatiyar
Editor

G. Shainesh
Editor

Citation

Kitchen, P. J., Shergill, G., & Eagle, L. (2001). Implications of globalisation on customer relationship management. In J. Sheth, A. Parvatiyar, & G. Shainesh (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill

Publication Date Jan 1, 2001
Peer Reviewed Peer Reviewed
Book Title Customer Relationship Management: Emerging Concepts, Tools and Applications
ISBN 9780070435049
Keywords globalisation, customer relationship management
Public URL https://uwe-repository.worktribe.com/output/1091366
Publisher URL http://www.mcgraw-hill.co.uk/html/0070435049.html




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