Philip J Kitchen
Implications of globalisation on customer relationship management
Kitchen, Philip J; Shergill, G.; Eagle, Lynne
Authors
G. Shergill
Lynne Eagle
Contributors
J.N. Sheth
Editor
A. Parvatiyar
Editor
G. Shainesh
Editor
Citation
Kitchen, P. J., Shergill, G., & Eagle, L. (2001). Implications of globalisation on customer relationship management. In J. Sheth, A. Parvatiyar, & G. Shainesh (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill
Publication Date | Jan 1, 2001 |
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Peer Reviewed | Peer Reviewed |
Book Title | Customer Relationship Management: Emerging Concepts, Tools and Applications |
ISBN | 9780070435049 |
Keywords | globalisation, customer relationship management |
Public URL | https://uwe-repository.worktribe.com/output/1091366 |
Publisher URL | http://www.mcgraw-hill.co.uk/html/0070435049.html |