Implications of globalisation on customer relationship management

Kitchen, P. J. , Shergill, G. and Eagle, L. (2001) Implications of globalisation on customer relationship management. In: Sheth, J. , Parvatiyar, A. and Shainesh, G. , eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049

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Publisher's URL: http://www.mcgraw-hill.co.uk/html/0070435049.html


Item Type:Book Section
Uncontrolled Keywords:globalisation, customer relationship management
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14299
Deposited By: A. Clarke
Deposited On:13 Apr 2011 11:28
Last Modified:22 Nov 2012 15:47

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