The need for analysis as part of the planning and implementation process
Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J., ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965 Available from: http://eprints.uwe.ac.uk/14300
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