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The need for analysis as part of the planning and implementation process

Eagle, Lynne

Authors

Lynne Eagle



Contributors

Philip J Kitchen
Editor

Citation

Eagle, L. (1999). The need for analysis as part of the planning and implementation process. In P. J. Kitchen (Ed.), Marketing Communications: Principles and Practice (57-88). London: Cengage Learning EMEA

Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Pages 57-88
Book Title Marketing Communications: Principles and Practice
ISBN 9781861521965
Keywords analysis, planning, implementation, marketing communications
Public URL https://uwe-repository.worktribe.com/output/1098032
Publisher URL http://edu.cengage.co.uk/catalogue/product.aspx?isbn=1861521960




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