The need for analysis as part of the planning and implementation process

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J., ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

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Publisher's URL: http://edu.cengage.co.uk/catalogue/product.aspx?is...


Item Type:Book Section
Uncontrolled Keywords:analysis, planning, implementation, marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14300
Deposited By: A. Clarke
Deposited On:13 Apr 2011 11:36
Last Modified:12 Aug 2013 08:05

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