Lynne Eagle
The need for analysis as part of the planning and implementation process
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Citation
Eagle, L. (1999). The need for analysis as part of the planning and implementation process. In P. J. Kitchen (Ed.), Marketing Communications: Principles and Practice (57-88). London: Cengage Learning EMEA
Publication Date | Jan 1, 1999 |
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Peer Reviewed | Peer Reviewed |
Pages | 57-88 |
Book Title | Marketing Communications: Principles and Practice |
ISBN | 9781861521965 |
Keywords | analysis, planning, implementation, marketing communications |
Public URL | https://uwe-repository.worktribe.com/output/1098032 |
Publisher URL | http://edu.cengage.co.uk/catalogue/product.aspx?isbn=1861521960 |