The need for analysis as part of the planning and implementation process

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J. , ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

Full text not available from this repository

Publisher's URL: http://edu.cengage.co.uk/catalogue/product.aspx?is...


Item Type:Book Section
Uncontrolled Keywords:analysis, planning, implementation, marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14300
Deposited By: A. Clarke
Deposited On:13 Apr 2011 11:36
Last Modified:22 Nov 2012 15:47

Repository Staff Only: item control page
Copyright 2013 © UWE better together