IMC case study (brand repositioning)

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W. , Barker, N. and Shimp, T. , eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

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Publisher's URL: http://edu.cengage.co.uk/


Item Type:Book Section
Uncontrolled Keywords:IMC, case study, brand repositioning
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14301
Deposited By: A. Clarke
Deposited On:13 Apr 2011 11:54
Last Modified:22 Nov 2012 15:47

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