Lynne Eagle
Brand management case study
Eagle, Lynne
Authors
Contributors
W. Chitty
Editor
N. Barker
Editor
T. E. Shimp
Editor
Citation
Eagle, L. (2006). Brand management case study. In W. Chitty, N. Barker, & T. E. Shimp (Eds.), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning
Publication Date | Jan 1, 2006 |
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Peer Reviewed | Peer Reviewed |
Book Title | Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication |
Keywords | brand management, case study, advertising management |
Public URL | https://uwe-repository.worktribe.com/output/1043671 |
Publisher URL | http://edu.cengage.co.uk/ |