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Brand management case study

Eagle, Lynne

Authors

Lynne Eagle



Contributors

W. Chitty
Editor

N. Barker
Editor

T. E. Shimp
Editor

Citation

Eagle, L. (2006). Brand management case study. In W. Chitty, N. Barker, & T. E. Shimp (Eds.), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning

Publication Date Jan 1, 2006
Peer Reviewed Peer Reviewed
Book Title Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication
Keywords brand management, case study, advertising management
Public URL https://uwe-repository.worktribe.com/output/1043671
Publisher URL http://edu.cengage.co.uk/




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