Cuisine magazine – Effective use of a small promotional budget

Eagle, L. (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill.

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Item Type:Book Section
Uncontrolled Keywords:promotion, budget, consumer behaviour, Australia, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14306
Deposited By: A. Clarke
Deposited On:13 Apr 2011 13:24
Last Modified:12 Aug 2013 08:05

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