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Persuading young consumers to make healthy nutritional decisions

Brennan, R., Dahl, S. and Eagle, L. (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1080/0267257X.2010.481177


Item Type:Article
Uncontrolled Keywords:young consumers, social marketing, health, nutrition, obesity
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14308
Deposited By: A. Clarke
Deposited On:13 Apr 2011 14:01
Last Modified:12 Aug 2013 08:05

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