Ross Brennan
Marketing strategies for top Italian museums: The influence of province destination competitiveness
Brennan, Ross; Eagle, Lynne; Confetto, M. G.; Siglioccolo, M.
Authors
Lynne Eagle
M. G. Confetto
M. Siglioccolo
Citation
Brennan, R., Eagle, L., Confetto, M. G., & Siglioccolo, M. (2010). Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2(4), 111-124
Journal Article Type | Article |
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Publication Date | Jan 1, 2010 |
Journal | International Journal of the Inclusive Museum |
Print ISSN | 1835-2014 |
Publisher | Common Ground Research Networks |
Peer Reviewed | Peer Reviewed |
Volume | 2 |
Issue | 4 |
Pages | 111-124 |
Keywords | marketing strategies, Italy, museums, province destination competitiveness |
Public URL | https://uwe-repository.worktribe.com/output/983709 |
Publisher URL | http://ijz.cgpublisher.com/product/pub.177/prod.121 |