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Marketing strategies for top Italian museums: The influence of province destination competitiveness

Brennan, Ross; Eagle, Lynne; Confetto, M. G.; Siglioccolo, M.

Authors

Ross Brennan

Lynne Eagle

M. G. Confetto

M. Siglioccolo



Citation

Brennan, R., Eagle, L., Confetto, M. G., & Siglioccolo, M. (2010). Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2(4), 111-124

Journal Article Type Article
Publication Date Jan 1, 2010
Journal International Journal of the Inclusive Museum
Print ISSN 1835-2014
Publisher Common Ground Research Networks
Peer Reviewed Peer Reviewed
Volume 2
Issue 4
Pages 111-124
Keywords marketing strategies, Italy, museums, province destination competitiveness
Public URL https://uwe-repository.worktribe.com/output/983709
Publisher URL http://ijz.cgpublisher.com/product/pub.177/prod.121




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