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Marketing strategies for top Italian museums: The influence of province destination competitiveness

Brennan, R., Eagle, L., Confetto, M. G. and Siglioccolo, M. (2010) Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124. Available from: http://eprints.uwe.ac.uk/14309

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Publisher's URL: http://ijz.cgpublisher.com/product/pub.177/prod.12...


Item Type:Article
Uncontrolled Keywords:marketing strategies, Italy, museums, province destination competitiveness
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14309
Deposited By: A. Clarke
Deposited On:13 Apr 2011 14:18
Last Modified:12 Aug 2013 08:05

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