Marketing strategies for top Italian museums: The influence of province destination competitiveness

Brennan, R. , Eagle, L. , Confetto, M. G. and Siglioccolo, M. (2010) Marketing strategies for top Italian museums: The influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

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Item Type:Article
Uncontrolled Keywords:marketing strategies, Italy, museums, province destination competitiveness
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14309
Deposited By: A. Clarke
Deposited On:13 Apr 2011 14:18
Last Modified:22 Nov 2012 15:47

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