Lynne Eagle
Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals
Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Hawkins, J.C; Podnar, K.
Authors
Philip J Kitchen
L. C. Rose
J.C Hawkins
K. Podnar
Citation
Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J., & Podnar, K. (2008). Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. https://doi.org/10.2139/ssrn.555905
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2008 |
Journal | Teorija in Praksal |
Peer Reviewed | Peer Reviewed |
DOI | https://doi.org/10.2139/ssrn.555905 |
Keywords | medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management |
Public URL | https://uwe-repository.worktribe.com/output/1018270 |
Publisher URL | http://dx.doi.org/10.2139/ssrn.555905 |