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Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, Lynne; Kitchen, Philip J; Rose, L. C.; Hawkins, J.C; Podnar, K.

Authors

Lynne Eagle

Philip J Kitchen

L. C. Rose

J.C Hawkins

K. Podnar



Citation

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J., & Podnar, K. (2008). Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. https://doi.org/10.2139/ssrn.555905

Journal Article Type Article
Publication Date Jan 1, 2008
Journal Teorija in Praksal
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.2139/ssrn.555905
Keywords medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management
Public URL https://uwe-repository.worktribe.com/output/1018270
Publisher URL http://dx.doi.org/10.2139/ssrn.555905




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