Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

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Publisher's URL: http://dx.doi.org/10.2139/ssrn.555905


Item Type:Article
Uncontrolled Keywords:medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14312
Deposited By: A. Clarke
Deposited On:13 Apr 2011 14:53
Last Modified:12 Aug 2013 08:05

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