Are students customers? Perspectives from the fields of total quality management and marketing

Eagle, L. and Brennan, R. (2007) Are students customers? Perspectives from the fields of total quality management and marketing. Quality Assurance in Education, 15 (1). pp. 44-60. ISSN 0968-4883

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Publisher's URL: http://dx.doi.org/10.1108/09684880710723025


Item Type:Article
Uncontrolled Keywords:customers, quality, total quality management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14314
Deposited By: A. Clarke
Deposited On:13 Apr 2011 15:11
Last Modified:12 Aug 2013 08:05

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