Defending brand advertising share-of-voice: A mature market(s) perspective

Eagle, L., Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.bm.2540246


Item Type:Article
Uncontrolled Keywords:brand advertising, share-of-voice, mature market
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14316
Deposited By: A. Clarke
Deposited On:13 Apr 2011 15:29
Last Modified:12 Aug 2013 08:05

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