New paradigm - IMC - under fire

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1108/10595420510818713

Item Type:	Article
Uncontrolled Keywords:	paradigm, IMC
Faculty/Department:	Faculty of Business and Law > Department of Business Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:	14317
Deposited By:	A. Clarke
Deposited On:	13 Apr 2011 15:39
Last Modified:	22 Nov 2012 15:47

Repository Staff Only: item control page

About us