New paradigm - IMC - under fire

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422

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Publisher's URL: http://dx.doi.org/10.1108/10595420510818713


Item Type:Article
Uncontrolled Keywords:paradigm, IMC
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14317
Deposited By: A. Clarke
Deposited On:13 Apr 2011 15:39
Last Modified:12 Aug 2013 08:05

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