Balancing marketing education and information technology: Matching needs or needing a better match?

Hunt, L. M. , Eagle, L. and Kitchen, P. J. (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753

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Publisher's URL: http://dx.doi.org/10.1177/0273475303262350


Item Type:Article
Uncontrolled Keywords:marketing education, education technology, information technology, learning styles, education management
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14319
Deposited By: A. Clarke
Deposited On:14 Apr 2011 14:29
Last Modified:22 Nov 2012 15:47

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