Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?

Eagle, L. and Chaimberlain, K. C. (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90.

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Item Type:Article
Uncontrolled Keywords:advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand.
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14320
Deposited By: A. Clarke
Deposited On:14 Apr 2011 14:44
Last Modified:12 Aug 2013 08:05

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