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Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?

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Eagle, L. and Chaimberlain, K. C. (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90. Available from: http://eprints.uwe.ac.uk/14320

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Publisher's URL: http://search.ebscohost.com/login.aspx?direct=true...


Item Type:Article
Uncontrolled Keywords:advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand.
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14320
Deposited By: A. Clarke
Deposited On:14 Apr 2011 14:44
Last Modified:24 Jul 2016 07:14

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