Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?
Eagle, L. and Chaimberlain, K. C.
(2004)
Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?
International Journal of Advertising, 23 (1).
pp. 69-90.
Available from: http://eprints.uwe.ac.uk/14320
Full text not available from this repository Publisher's URL: http://search.ebscohost.com/login.aspx?direct=true... | Item Type: | Article |
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| Uncontrolled Keywords: | advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand. |
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| Faculty/Department: | Faculty of Business and Law > Department of Business Management |
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| ID Code: | 14320 |
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| Deposited By: |
A. Clarke
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| Deposited On: | 14 Apr 2011 14:44 |
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| Last Modified: | 15 Jul 2017 19:56 |
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