Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560310487130


Item Type:Article
Uncontrolled Keywords:brand equity, imports, marketing, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14323
Deposited By: A. Clarke
Deposited On:14 Apr 2011 14:59
Last Modified:12 Aug 2013 08:05

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