Economic implications of a tax on TV advertising: The New Zealand case

Allen, L. print, Eagle, L. print and Rose, L. C. print (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895

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Item Type:Article
Uncontrolled Keywords:television advertising, taxation, television broadcasting, advertising, welfare economics, New Zealand, tax, welfare theory
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14324
Deposited By: A. print Clarke
Deposited On:14 Apr 2011 15:18
Last Modified:22 Nov 2012 15:47

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