Toward a globalized communications strategy: Perceptions from New Zealand

Eagle, L. and Kitchen, P. J. (2002) Toward a globalized communications strategy: Perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3). pp. 174-184. ISSN 0263-4503

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Publisher's URL: http://dx.doi.org/10.1108/02634500210428030


Item Type:Article
Uncontrolled Keywords:communications, globalization, New Zealand, strategy
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14325
Deposited By: A. Clarke
Deposited On:14 Apr 2011 15:26
Last Modified:22 Nov 2012 15:47

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