Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience

Eagle, L. and Kitchen, P. J. (2002) Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2 (4). pp. 293-310. ISSN 1469-7025

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Item Type:Article
Uncontrolled Keywords:pharmaceutical industry, advertising, drugs, prescribing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14326
Deposited By: A. Clarke
Deposited On:14 Apr 2011 15:35
Last Modified:12 Aug 2013 08:05

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