Building brands or bolstering egos

Eagle, L. and Kitchen, P. J. (2000) Building brands or bolstering egos. Journal of Marketing Communications, 6 (2). pp. 91-106. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/135272600345471


Item Type:Article
Uncontrolled Keywords:brands, brand equity, New Zealand, integrated marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14328
Deposited By: A. Clarke
Deposited On:14 Apr 2011 15:56
Last Modified:12 Aug 2013 08:05

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