Building brands or bolstering egos

Eagle, L. and Kitchen, P. J. (2000) Building brands or bolstering egos. Journal of Marketing Communications, 6 (2). pp. 91-106. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/135272600345471

Item Type:	Article
Uncontrolled Keywords:	brands, brand equity, New Zealand, integrated marketing communications
Faculty/Department:	Faculty of Business and Law > Department of Business Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management ~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:	14328
Deposited By:	A. Clarke
Deposited On:	14 Apr 2011 15:56
Last Modified:	22 Nov 2012 15:47

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