IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion

Eagle, L. and Kitchen, P. J. (2000) IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion. European Journal of Marketing, 34 (5-6). pp. 667-704. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560010321983


Item Type:Article
Uncontrolled Keywords:advertising, brands, corporate communications, corporate culture, marketing communications
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14329
Deposited By: A. Clarke
Deposited On:14 Apr 2011 16:03
Last Modified:12 Aug 2013 08:05

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