Skip to main content

Research Repository

Advanced Search

Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand

Eagle, Lynne; Hyde, K. F.; Fourie, W. A.; Padisetti, M. V.; Kitchen, Philip J

Authors

Lynne Eagle

K. F. Hyde

W. A. Fourie

M. V. Padisetti

Philip J Kitchen



Citation

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V., & Kitchen, P. J. (1999). Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18(1), 87-117

Journal Article Type Article
Publication Date Jan 1, 1999
Journal International Journal of Advertising
Print ISSN 0265-0487
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 18
Issue 1
Pages 87-117
Keywords integrated marketing, communication in marketing, professional-client relations, business communication, organizational structure, interorganizational networks, communication in organizations, multilevel marketing, marketing strategy, professional-client
Public URL https://uwe-repository.worktribe.com/output/1098040
Publisher URL http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12132921&site=ehost-live




Downloadable Citations