Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

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Item Type:Article
Uncontrolled Keywords:integrated marketing, communication in marketing, professional-client relations, business communication, organizational structure, interorganizational networks, communication in organizations, multilevel marketing, marketing strategy, professional-client communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14337
Deposited By: A. Clarke
Deposited On:15 Apr 2011 10:38
Last Modified:12 Aug 2013 08:05

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