Lynne Eagle
Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand
Eagle, Lynne; Hyde, K. F.; Fourie, W. A.; Padisetti, M. V.; Kitchen, Philip J
Authors
K. F. Hyde
W. A. Fourie
M. V. Padisetti
Philip J Kitchen
Citation
Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V., & Kitchen, P. J. (1999). Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18(1), 87-117
Journal Article Type | Article |
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Publication Date | Jan 1, 1999 |
Journal | International Journal of Advertising |
Print ISSN | 0265-0487 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 18 |
Issue | 1 |
Pages | 87-117 |
Keywords | integrated marketing, communication in marketing, professional-client relations, business communication, organizational structure, interorganizational networks, communication in organizations, multilevel marketing, marketing strategy, professional-client |
Public URL | https://uwe-repository.worktribe.com/output/1098040 |
Publisher URL | http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12132921&site=ehost-live |