Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

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Item Type:Article
Uncontrolled Keywords:integrated marketing, communication in marketing, professional-client relations, business communication, organizational structure, interorganizational networks, communication in organizations, multilevel marketing, marketing strategy, professional-client communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14337
Deposited By: A. Clarke
Deposited On:15 Apr 2011 10:38
Last Modified:22 Nov 2012 15:47

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