Advertising effectiveness: Establishment of an awards system and review of industry research practices

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

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Publisher's URL: http://www.mrsa.com.au/files/AJMR_Vol6_No2_1998.pd...


Item Type:Article
Uncontrolled Keywords:advertising, effectiveness, awards, research practices
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14338
Deposited By: A. Clarke
Deposited On:15 Apr 2011 10:47
Last Modified:12 Aug 2013 08:05

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