A. Siano
Museum marketing strategies and destination competitiveness: An emerging link in the Italian context
Siano, A.; Eagle, Lynne; Confetto, M. G.; Siglioccolo, M.
Authors
Lynne Eagle
M. G. Confetto
M. Siglioccolo
Citation
Siano, A., Eagle, L., Confetto, M. G., & Siglioccolo, M. (2010, November). Museum marketing strategies and destination competitiveness: An emerging link in the Italian context. Paper presented at Euromed Conference, Cyprus
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | Euromed Conference |
Conference Location | Cyprus |
Start Date | Nov 8, 2010 |
End Date | Nov 14, 2010 |
Publication Date | Jan 1, 2010 |
Peer Reviewed | Peer Reviewed |
Keywords | museums, marketing, strategies, destination competitiveness, Italy |
Public URL | https://uwe-repository.worktribe.com/output/988273 |
Publisher URL | http://www.euromed2010.eu/ |