Museum marketing strategies and destination competitiveness: An emerging link in the Italian context

Siano, A., Eagle, L., Confetto, M. G. and Siglioccolo, M. (2010) Museum marketing strategies and destination competitiveness: An emerging link in the Italian context. In: Euromed Conference, Cyprus, 8th - 14th November, 2010.

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Publisher's URL: http://www.euromed2010.eu/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:museums, marketing, strategies, destination competitiveness, Italy
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14349
Deposited By: A. Clarke
Deposited On:15 Apr 2011 14:19
Last Modified:12 Aug 2013 08:05

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