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Museum marketing strategies and destination competitiveness: An emerging link in the Italian context

Siano, A.; Eagle, Lynne; Confetto, M. G.; Siglioccolo, M.

Authors

A. Siano

Lynne Eagle

M. G. Confetto

M. Siglioccolo



Citation

Siano, A., Eagle, L., Confetto, M. G., & Siglioccolo, M. (2010, November). Museum marketing strategies and destination competitiveness: An emerging link in the Italian context. Paper presented at Euromed Conference, Cyprus

Presentation Conference Type Conference Paper (unpublished)
Conference Name Euromed Conference
Conference Location Cyprus
Start Date Nov 8, 2010
End Date Nov 14, 2010
Publication Date Jan 1, 2010
Peer Reviewed Peer Reviewed
Keywords museums, marketing, strategies, destination competitiveness, Italy
Public URL https://uwe-repository.worktribe.com/output/988273
Publisher URL http://www.euromed2010.eu/




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