Integrated marketing communication in small businesses

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:integrated marketing communication, small businesses
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14352
Deposited By: A. Clarke
Deposited On:15 Apr 2011 14:50
Last Modified:12 Aug 2013 08:05

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