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Integrated marketing communication in small businesses

Davison, A.; Bulmer, S.; Eagle, Lynne

Authors

A. Davison

S. Bulmer

Lynne Eagle



Citation

Davison, A., Bulmer, S., & Eagle, L. (2005, June). Integrated marketing communication in small businesses. Paper presented at 10th international conference on corporate and marketing

Presentation Conference Type Conference Paper (unpublished)
Conference Name 10th international conference on corporate and marketing
Start Date Jun 9, 2005
End Date Jun 9, 2005
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
Keywords integrated marketing communication, small businesses
Public URL https://uwe-repository.worktribe.com/output/1054543




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