A. Davison
Integrated marketing communication in small businesses
Davison, A.; Bulmer, S.; Eagle, Lynne
Authors
S. Bulmer
Lynne Eagle
Citation
Davison, A., Bulmer, S., & Eagle, L. (2005, June). Integrated marketing communication in small businesses. Paper presented at 10th international conference on corporate and marketing
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 10th international conference on corporate and marketing |
Start Date | Jun 9, 2005 |
End Date | Jun 9, 2005 |
Publication Date | Jan 1, 2005 |
Peer Reviewed | Peer Reviewed |
Keywords | integrated marketing communication, small businesses |
Public URL | https://uwe-repository.worktribe.com/output/1054543 |