In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Full text not available from this repository


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:brand sickness, health, brand communication, product withdrawals
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14353
Deposited By: A. Clarke
Deposited On:15 Apr 2011 14:57
Last Modified:12 Aug 2013 08:05

Request a change to this item

Copyright 2013 © UWE better together