Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature)

Sargeant, A. (1995) Targeting Neeed - The Application Of Market Segmentation To The Charity Sector (Part 1- A Review Of The Literature). Journal Of Targeting Measurement and Analysis For Marketing, 3 (4). pp. 322-328. ISSN 0967-3237

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Item Type:Article
Uncontrolled Keywords:market segmentation, charity sector, literature review
Faculty/Department:Faculty of Business and Law
ID Code:14355
Deposited By: H. Carey
Deposited On:21 Apr 2011 06:21
Last Modified:12 Aug 2013 08:05

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