Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis)

Sargeant, A. (1995) Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis). Journal Of Targeting, Measurement and Analysis For Marketing , 4 (1). pp. 38-48. ISSN 0967-3237

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Publisher's URL: http://www.palgrave-journals.com/jt/archive/index....


Item Type:Article
Uncontrolled Keywords:market, segmentation, charity sector, empirical analysis
Faculty/Department:Faculty of Business and Law
ID Code:14356
Deposited By: H. Carey
Deposited On:18 Jul 2011 11:21
Last Modified:12 Aug 2013 08:05

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