Market segmentation - Are U.K. charities making the most of the potential

Sargeant, A. (1996) Market segmentation - Are U.K. charities making the most of the potential. International Journal of Non-Profit & Voluntary Sector Marketing, 1 (2). pp. 132-143. ISSN 1479-103X

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.6090010207


Item Type:Article
Uncontrolled Keywords:market segmentation, U.K., charities
Faculty/Department:Faculty of Business and Law
ID Code:14362
Deposited By: H. Carey
Deposited On:21 Apr 2011 06:28
Last Modified:12 Aug 2013 08:05

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