Charity marketing - Targeting the likely donor

Sargeant, A. and Kaehler, J. (1996) Charity marketing - Targeting the likely donor. Journal of Database Marketing and Customer Strategy Management, 4 (2). pp. 116-126. ISSN 1741-2439 Available from:

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Item Type:Article
Uncontrolled Keywords:charity, marketing, donor
Faculty/Department:Faculty of Business and Law
ID Code:14364
Deposited By: H. Carey
Deposited On:21 Apr 2011 07:23
Last Modified:16 Nov 2016 00:38

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