The strategic application of internal marketing - An investigation of U.K. banking

Sargeant, A. and Asif, S. (1998) The strategic application of internal marketing - An investigation of U.K. banking. International Journal of Bank Marketing, 16 (2). pp. 66-79. ISSN 0265-2323

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Publisher's URL: http://dx.doi.org/10.1108/02652329810206716


Item Type:Article
Uncontrolled Keywords:competitive advantage, corporate culture, employee relations, financial services, internal marketing, marketing strategy
Faculty/Department:Faculty of Business and Law
ID Code:14370
Deposited By: H. Carey
Deposited On:21 Apr 2011 07:58
Last Modified:12 Aug 2013 08:05

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