Donor lifetime value: An empirical analysis

Sargeant, A. (1998) Donor lifetime value: An empirical analysis. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (4). pp. 283-297. ISSN 1479-103X

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.6090030403


Item Type:Article
Uncontrolled Keywords:donor, lifetime value, empirical
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:14375
Deposited By: H. Carey
Deposited On:21 Apr 2011 08:22
Last Modified:22 Nov 2012 15:47

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