Donor lifetime value: An empirical analysis

Sargeant, A. (1998) Donor lifetime value: An empirical analysis. International Journal of Non-Profit & Voluntary Sector Marketing, 3 (4). pp. 283-297. ISSN 1479-103X Available from:

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Item Type:Article
Uncontrolled Keywords:donor, lifetime value, empirical
Faculty/Department:Faculty of Business and Law
ID Code:14375
Deposited By: H. Carey
Deposited On:21 Apr 2011 08:22
Last Modified:16 Nov 2016 00:40

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