Understanding services and the customer response

Dhaliwal, S. J. , Macintyre, J. and Parry, G. (2011) Understanding services and the customer response. In: Macintyre, M. , Parry, G. and Angelis , J. , eds. (2011) Service Design and Delivery. New York: Springer. ISBN 9781441983206

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Publisher's URL: http://www.springer.com/computer/swe/book/978-1-44...


Item Type:Book Section
Uncontrolled Keywords:service, service dominant logic
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:14388
Deposited By: Dr G. Parry
Deposited On:21 Apr 2011 15:41
Last Modified:22 Nov 2012 15:47

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