Advertiser risk-orientation and the opinions and practices of advertising managers

West, D., Miciak, A. and Sargeant, A. (1999) Advertiser risk-orientation and the opinions and practices of advertising managers. International Journal of Advertising, 18 (1). pp. 51-71. ISSN 0265-0487

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Item Type:Article
Uncontrolled Keywords:advertisers, advertising campaigns, risk-taking (Psychology), advertising spending, advertising executives, industrial surveys, creative ability in business, marketing, planning, psychology, psychological aspects, confidence, personality, creative ability
Faculty/Department:Faculty of Business and Law
ID Code:14394
Deposited By: H. Carey
Deposited On:21 Apr 2011 16:01
Last Modified:12 Aug 2013 08:05

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