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Charitable giving: Towards a model of donor behaviour

Sargeant, A. (1999) Charitable giving: Towards a model of donor behaviour. Journal of Marketing Management, 15 (4). pp. 215-238. ISSN 0267-257X

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Item Type:Article
Uncontrolled Keywords:fund raising, charities, nonprofit organizations, marketing, charitable giving, fund raisers, charitable uses, trusts, foundations, marketing strategy, Great Britain, grantmaking foundations, other grantmaking and giving services, other social advocacy organizations, social psychology
Faculty/Department:Faculty of Business and Law
ID Code:14395
Deposited By: H. Carey
Deposited On:04 May 2011 11:07
Last Modified:12 Aug 2013 08:05

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