Charitable giving: Towards a model of donor behaviour.
Journal of Marketing Management, 15 (4).
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Publisher's URL: http://dx.doi.org/10.1362/026725799784870351
|Uncontrolled Keywords:||fund raising, charities, nonprofit organizations, marketing, charitable giving, fund raisers, charitable uses, trusts, foundations, marketing strategy, Great Britain, grantmaking foundations, other grantmaking and giving services, other social advocacy organizations, social psychology|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||04 May 2011 11:07|
|Last Modified:||12 Aug 2013 08:05|
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