Fundraising communications: The role of experience in perceptions of media risk

West, D. and Sargeant, A. (1999) Fundraising communications: The role of experience in perceptions of media risk. International Journal of Nonprofit and Voluntary Sector Marketing, 4 (3). pp. 224-234. ISSN 1465-4520

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.75


Item Type:Article
Uncontrolled Keywords:fundraiding, communications, experience, perception, media, risk
Faculty/Department:Faculty of Business and Law
ID Code:14400
Deposited By: H. Carey
Deposited On:04 May 2011 11:34
Last Modified:12 Aug 2013 08:05

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